Through the Paul “Bear” Bryant Awards, a banquet in its 35th year going into the 2020 event, college football coaches are recognized for their contributions both on and off the field. Each year, one top performing coach is selected to take home the “Bear” bust trophy and claim the final title of the season: the Paul “Bear” Bryant Coach of the Year Award.

Behind the scenes, the award is much bigger than a college football game and a season’s success. It is an opportunity to shine a spotlight on heart disease and stroke while raising valuable funds to support research of the American Heart Association. Through the work and efforts of our volunteers and sponsors, the campaign has raised millions towards the lifesaving mission of the American Heart Association.

Open Your Heart

Every year, the Paul “Bear” Bryant awards recognizes a stand-out survivor or survivor’s family to be honored as our “Open Your Heart” story at the event. We ask guests to “Open Your Heart” to give in honor of the inspiring individuals which in turn will aid the American Heart Association in continuing our fight against heart disease and hypertension. Please see the video below for our 2020 Paul “Bear” Bryant Awards “Open Your Heart” story.


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Helm Family Foundation

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Paul "Bear" Bryant Coach of the Year Award

In 1983, “Bear” retired as the winningest coach in college football history, but he was unable to enjoy life after hanging up his whistle. A mere 28 days after coaching his last game and a final victory in the Liberty Bowl, he died of a heart attack on January 28, 1983 at the age of 69. The state of Alabama along with the nation mourned. While the Coach of the Year Award has been an annual tradition since 1957, The Bryant Family felt moved to educate and impact awareness around heart disease and stroke following “Bear’s” passing. The family approached the American Heart Association to create a meaningful partnership to keep “Bear’s” legacy alive while raising funds to support research. In 1986, the American Heart Association adopted and re-named the award. Since the award was renamed, the Bryant Awards has raised over $6 million to fund research, advocacy and educational programs across the country that are necessary for the prevention and treatment of cardiovascular disease and stroke. Coach Bryant was a leader, both on and off the field. He possessed the ability to inspire, the patience to teach, and the gift of leadership. The Paul “Bear” Bryant Coach of the Year Award salutes those coaches who have reached that same high standard of excellence.
Paul "Bear" Bryant Coach of the Year Award
Paul "Bear" Bryant Coach of the Year Award
Gear up for football season by stocking up on the latest tailgate trends at

Use the code GIVEBACKSOHO at checkout, and 20% of all profits will directly benefit the mission of the American Heart Association and the Paul "Bear" Bryant Awards.

Be sure to join us at the upcoming Helmets & Heels event, taking place THIS Thursday, to get a sneak peak into Gameday Couture's fall tailgate trends.

Event registration link below

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