Who We Are
Helmets & Heels is a community of women united by a passion for college football and a commitment to changing the future of women’s heart health. We bring together influential fans, leaders, executives, philanthropists, and advocates to celebrate the sport we love while making a lifesaving impact off the field.
As the official women’s giving campaign supporting the Paul “Bear” Bryant Awards, Helmets & Heels honors college football’s finest coaches while raising critical funds for the American Heart Association’s mission to create healthier lives free of cardiovascular disease and stroke. Throughout the season, participants champion the award’s legacy while investing in groundbreaking research, education, advocacy, and community programs that save lives.
The need has never been greater. Cardiovascular disease remains the No. 1 killer of women, affecting nearly 60 million women in the United States. One in three women will die from heart disease or stroke, yet together we have the power to change that story.
We fight for mothers. Sisters. Daughters. Wives. Partners. Friends. Teammates. Mentors. Leaders. We believe every woman deserves the opportunity to live a longer, healthier life. By addressing the unique heart health challenges women face—including cardiovascular-related maternal health—we can improve millions of years of healthy life while strengthening families, communities, and our future.